#18: Why newsletter?

The target audience of newsletters is usually the healthcare professionals – primary care doctors, medical specialists, pharmacists and nurses.

Briefly, the objectives of having a newsletter are mainly:

To provide updates on a specific health area, drug development or clinical studies
Example: A nutritional company may want to use data from recent clinical studies to emphasize the benefits of certain nutrients in supporting a child’s brain development.

To disseminate disease management knowledge, perhaps based on interviews with key opinion leaders
Example: Knowing how ophthalmologists treat their patients with different ophthalmic conditions indirectly helps to promote particular ophthalmic products.

To introduce a new drug, or simply remind of the existence of a long-existing product (or several products).
Example: A new antihypertensive drug has been launched, so the medical professionals need to read more about the new drug to understand its efficacy, benefits, side effects, etc.

Up next - How to go about a newsletter project.